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Why Effective SEO Is Important For Effective Internet Marketing

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. Because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword, SEO is so important. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the second or first page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

Search engine optimization (SEO) should be considered as a critical element of any Internet marketing strategy. Because there is so much which can be gained from SEO in terms of Internet marketing and advertising, this is important. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising and traffic which is essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

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SEO 2017 And The State of SEO in 2017

SEO 2017 And The State of SEO in 2017

Looking toward the state of SEO in 2017 does not seem hard. In my view, speaking as the owner of a London SEO company it does not require trance induction, crystal balls or indeed much future gazing skills at all really. Google has laid SEO 2017 out for us all to see, as clear as day. Although not so many sites have been wiped of the rankings pages this time, there has been a cataclysmic change in this last year alone. Of course, that is not to mention the last 20 years. We have been on a fascinating rollercoaster ride as Google’s capabilities have grown and increased, increased and grown, until now, it is on the very edge of genuine artificial intelligence. As SEO practitioners going in to 2017, we are playing cat and mouse with possibly the most advance invention mankind has ever created.

As regards the SERP’s, more seems to have changed this year than just about any year since that 12 month period when they released the infamous Panda (2011) and Penguin (2012) left hook, right jab to the face of just about ever SEO practitioner out there. Yet in reality, there was not the landslide of ranking changes as Google slipped in certain fundamental changes with its most recent releases.

I remember back in the day. Tales of the Google Bomb where people would build enough link with anchor text such that a search for the term ‘miserable failure’ would end you up at George Bush’s website. Make any kind of website. Build a huge directory of random links and place it at the back of your site. Any and all links would be good. Get a robot to autosend requests to swap links with all kinds of  other sites. Taxidermy, plastic surgery, rock climbing. They all would give juice to your site.

Then Google got wise to that. They shut stuff down. Reciprocal linking stopped having any value. Sites were massively punished (and remain punished to this day most of them. Adwords accounts shut down for good. It was carnage! Those days of easy google rankings are gone, and they are gone for good.

Google has moved on. If you pay someone to create innumerable backlinks with just one click, using tools like GSA, MoneyRobot or SENuke, you should know that for sure Google is watching you! Realise that, in Google, we are talking about probably the greatest man-made machine ever created, probably the greatest computer known to man. In time, as Google develops its intelligence further, if you cheat sooner or later Google will find you and no doubt, in terms of rankings, Google absolutely will punish you.

I do not wish to conjour up fearful images akin to some dystopian novel like Do Androids Dream of Electric Sheep, but seriously, it gets me so frustrated seeing people on websites like the SourceWave Marketplace and Fiverr.com offering SEO services for countless dollars. These are services that  probably cost them less than $5 and a single click of a button. Even even worse, they offer them as white hat (all above board) SEO services. Would you risk your organisation’s online reputation by purchasing these unaccountable services? Just how much is your company’s good name worth to you?

If you should see deals for countless numbers of profile based backlinks, or bundles with Post Submission, Wiki backlinks, online search engine submission or directory site links, my advice is, run to the hills! They are using the type of tools Google is taking every effort to clamp down on.

Those selling you such services typically have no idea that it might cause a negative effect for your website. What really annoys me the most though is that often these so called service providers do understand that they are likely to cause your site damage in your rankings, but they still do it anyway!

So, are you in it for the long term? If so then be aware that the only SEO that works today, and will work permanently in the future is to not do SEO any more! As an out and out SEO with an out and out SEO site, this might sound weird, but in essence, even building one single link, by definition, is actually going against Google’s code of best practise.

So yes! You heard me! The time of deceiving Google is over. Some techniques may still work for a while longer. However, it’s just a matter of time before that comes to an end. If you are serous about your business, do not take that path! Instead, come with me!

I want an easy life. I want to sleep well at night. I therefore only want to perform SEO where I do not need to fret about the next Google upgrade or algorythm change. The last one, I positively rejoiced over to be honest! Instead of worrying, as in this last one, Penguin 4.0, I personally always really enjoy Google updates since, each time, they take out another bunch of my competitors. Google seems to love my sites more and I rise up in the rankings! How do I it? It’s really easy. I simply do not do SEO. Instead, I naturally promote sites in the ways that Google loves and respects and, for their part, Google naturally ranks them!

Think of high quality sites in your specific niche connecting to you. In addition, envision getting backlinks from authority sites like Mashable.com,  HuffingtonPost.com, Entrepreneur.com, and comparable sites (depending on your specific niche).

Picture your social profiles ending up being more popular and getting genuine Facebook likes and shares from authorities in your specific niche. Can you envision exactly what would occur then? In Google’s eyes, you are all of a sudden an authority in your field because you are being seen to have respect from those key people of influence in your specific niche! So, suddenly your site’s posts are ranking high for the majority of your specific niche keywords. All that and the very best thing is that these rankings will stick! You do not need to stress or worry about losing traffic from one day to the next.

I’m not going to tell you how we do everything round here. I just hope you understand the basics of how we go about our business, helping you and other businesses do do more and better business for other businesses!

The time of fooling Google is over. It’s that simple. We simply do not do SEO any more. By doing less we deliver more. Our clients see huge growth in traffic and everyone is happy. If this interests you, get in touch today. We love to talk, even though we prefer to take action and deliver on our promises!

Call us today – Our number is UK 07765 298718. Hope to hear from you soon.

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Affordable SEO UK - Call 07765298718

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Video Marketing SEO Services – Yes But Does It Work?

Video marketing is becoming the next big thing for internet marketers. The power of video is undeniable. People are done with reading long tomes in order to get small amounts of information. People want easily digestible, sharp, smart, digestible content full of useable facts … and like Jim Morrisson from The Doors said, ‘We want the world, and we want it NOW!’

So that is the reason why a well made short video is proving to be a way more popular method for reaching out to your audience than just about any other medium these days. That is also why people like myself have to respond to this growing demand and get good at offering valuable solutions using the medium of video. In other words, SEO’s like myself need to get good at video marketing.

More and more people are coming to SEOBuildAndRank.co.uk looking to learn about SEO, how it works and how the experts at SEOBuildAndRank can help their business. Although I cannot say for sure, I assert that the main question on most of these people’s minds … most likely, the main question on YOUR mind! … is “Yes but DOES IT WORK?”

Extensive research has shown that people, when making a buying decision, do so because of emotions. They then look for a logical reason to back up their decision. So, people are choosing whether or not to opt for search engine optimization as the way to support their business in their efforts to get more clients and make more money. They are looking around for the info they need to make their decision. They maybe see a site or two they like the look of. They read some of the articles and they like how they are written, or maybe they just like the design or the photos used.

However, once they have decided which one is their emotion favorite, the human brain requires some kind of logical reasoning to push them over the ‘winning line’. You see, one of the biggest fears human beings have when making buying decisions is that if they make the wrong decision, they may be seen by others and themselves as being foolish, or worst, that they have been duped (which is probably another versions of the same).

So people mostly they need to see evidence that what they are buying is the real deal. With that in mind, I just thought I would post a screenshot I took from YouTube today showing how my site’s video marketing is going. This was looking at the top page, page one, for the term SEO specialist London – as hotly a contested keyword as any local keyword in one of the most hotly contest niches (SEO) that there is. In this niche, we are playing with some of the big hitters, so real professionals.

Anyway, enough of me talking. Here:

 is the screenshot of how well my site is ranking (look for my YouTube pseudonym of Jesse Walker). I will let this image do the talking, other than to say that we are open for business! If you are interested in getting the same type of results on YouTube, give us a call on (UK) 07765 298718.

All the best,

Sam Deane

CEO for SEOBuildAndRank

ps YouTube is a website that used to rank PR9 out of a possible PR10 when Google used to run a PR ranking system. So you can imagine how much those links back from YouTube could feed huge amounts of ranking power aka ‘juice’ into firing your website up the search engine results for your site on Google’s search pages (also known as SERPs).

Call us on 07765 298718 or email

Facebook Retargeting

Facebook Retargeting – It Works!

Facebook Retargeting. The thing about it is that it works. Time and time again, if you follow a regulated system you will find that it works. And what does that mean? That means that you can invest in your advertising costs and get a return on investment often a significant return, and that this ROI is predictable and regularly recurring. Isn’t that every business persons dream?

OK, so what exactly is Facebook Retargeting anyway? Have you noticed how, when you search for a product on Amazon or Ebay, its like that little sucker follows you around the entire internet popping up, letting you know he’s still around.

Even on your cell phone or moble browser… even in the apps that you use, the advertising has that
product pop up again and again – it’s kinda creepy, but as we all know, it is amazingly effective.

That is a result of Facebook Retargeting!

Not only does it keep the product in front of mind for all those who are considering buying your product. It also gives your ideal audience appearance that your company is covering the entire internet. In terms of branding, this extends massive credibility to your Brand.

This is why marketing people like myself personally love Remarketing! We’ve been trialing and testing it over the last 6 months and not only has it helped sales, but also it gives us a much better understanding of the flow of our customers. This in turn adds to the process and continues to improve our conversion rates.

From testing, it is possible to claim that Facebook retargeting ads have a 10x higher click-through rate than display ads. 70 % of retargeting visitors prove to be more likely to complete a conversion compared to non-retargeted visitors.

Of course, this gives small to medium sized business people like ourselves an enormous opportunity to reach people who not only have indicated a need, but also have already indicated a direct interest in our specific, branded products and services!

So having said all that .. Facebook retageting … pretty cool huh?

Well there’s more! What if, not only can use Facebook retargeting to reach people who’ve indicated interest in your specific, branded products and services, but also you can choose if you either want to do it all yourself, (and we can train you on how to do all of this), or you can take up our complete done for you package, put your feet up and watch the results roll in! You choose!

 

via Facebook Retargeting
by Admin

Video Marketing SEO Services – Yes But Does It Work?

Video marketing is becoming the next big thing for internet marketers. The power of video is undeniable. People are done with reading long tomes in order to get small amounts of information. People want easily digestible, sharp, smart, digestible content full of useable facts … and like Jim Morrisson from The Doors said, ‘We want the world, and we want it NOW!’

So that is the reason why a well made short video is proving to be a way more popular method for reaching out to your audience than just about any other medium these days. That is also why people like myself have to respond to this growing demand and get good at offering valuable solutions using the medium of video. In other words, SEO’s like myself need to get good at video marketing.

More and more people are coming to SEOBuildAndRank.co.uk looking to learn about SEO, how it works and how the experts at SEOBuildAndRank can help their business. Although I cannot say for sure, I assert that the main question on most of these people’s minds … most likely, the main question on YOUR mind! … is “Yes but DOES IT WORK?”

Extensive research has shown that people, when making a buying decision, do so because of emotions. They then look for a logical reason to back up their decision. So, people are choosing whether or not to opt for search engine optimization as the way to support their business in their efforts to get more clients and make more money. They are looking around for the info they need to make their decision. They maybe see a site or two they like the look of. They read some of the articles and they like how they are written, or maybe they just like the design or the photos used.

However, once they have decided which one is their emotion favorite, the human brain requires some kind of logical reasoning to push them over the ‘winning line’. You see, one of the biggest fears human beings have when making buying decisions is that if they make the wrong decision, they may be seen by others and themselves as being foolish, or worst, that they have been duped (which is probably another versions of the same).

So people mostly they need to see evidence that what they are buying is the real deal. With that in mind, I just thought I would post a screenshot I took from YouTube today showing how my site’s video marketing is going. This was looking at the top page, page one, for the term SEO specialist London – as hotly a contested keyword as any local keyword in one of the most hotly contest niches (SEO) that there is. In this niche, we are playing with some of the big hitters, so real professionals.

Anyway, enough of me talking. Here:

 

is the screenshot of how well my site is ranking (look for my YouTube pseudonym of Jesse Walker). I will let this image do the talking, other than to say that we are open for business! If you are interested in getting the same type of results on YouTube, give us a call on (UK) 07765 298718.

All the best,

Sam Deane

CEO for SEOBuildAndRank

 

ps YouTube is a website that used to rank PR9 out of a possible PR10 when Google used to run a PR ranking system. So you can imagine how much those links back from YouTube could feed huge amounts of ranking power aka ‘juice’ into firing your website up the search engine results for your site on Google’s search pages (also known as SERPs).

Call us on 07765 298718 or email

 

 

via Video Marketing SEO Services – Yes But Does It Work?
by Admin

SEO Packages – Advantages Of SEO

Affordable SEO packages deliver results that can be proven. If you are online with your business, that is what you need. SEO packages are the way to take your online business presence to the next level … but what is meant by the term, SEO package and where can we find them?
If you’re like most people, you’re probably curious about what SEO is. In short, it is the technique of optimizing the content of a website, a web page, or a blog in order for the search engines to index highly on their search engine results page (also known as SERP). All search engines use highly complex algorithms to pick their results by scanning individual sites for various factors when a search is run. So when a specific keyword is typed into one of the search engines by an individual, the person will only see one page of web page listings at a time, and each of these results are ranked according to how closely their site matched the algorithm’s requirements.

SEO packages, (which are several SEO services bundled up together) are growing in popularity among the online community. SEO packages are seen by those who buy them as being a highly efficient way of optimizing a website in terms of cost and time. Business and website owners come to SEO consultants requesting SEO packages because they know that by so doing, they are fast forwarding their online presence to the point of gaining the results they are look for, whether that is more sales, a targeted list, media exposure or whatever.

To get started on succeeding with an SEO package, the SEO consultant must do some keyword research.
Keywords and keyword phrases are used by people to search the internet for information. Zeroing in on the ideal keywords is critically important for any site owner who wants to improve search engine results. The keywords that are chosen should be the ones that are searched for by many people monthly, as well as low in competition. Employing this strategy helps his website rank very quickly in the search engines.

So, how are SEO guys and site owners alike supposed to find the right keywords for their website? There are free (Google Keyword Planner) and paid keyword tools (Market Samurai, etc.) that you can use. These tools allow webmasters to type in their targeted keywords and see how many searches these keywords get each month. The site owner can also input slightly different forms of these keywords and phrases, and the tool will return a list of keywords and phrases that have similarities to the words in the input.

Benefits Of Search Engine Optimization

If you want to gain better ranking in searches, SEO packages are proving to be a very successful option. As described earlier, the site owner will zero in on keywords that he will incorporate into his website as he builds it or when he creates content for his web pages or blog. Search engines also utilize keywords when they are determining the rankings of different websites in any given search result. This leads one to believe that keywords with low competition and a high search rate will end up having the monopoly in that keyword’s search results.

If a site owner wants to see his website rank well in search results, he has to learn about other areas of search engine optimization. This is why SEO packages have become so popular. Google and others are now looking for a wider range of factors to persuade them that your site is worth being placed on their top page. So you need to go at it with a wider variety of factors that indicate your site’s relevance and quality. These details are not that difficult to comprehend or apply and they are added because thay will help boost the website’s rank.

Using SEO Packages

An important benefit of SEO is that it brings in more traffic to the website. When web users search on these keywords and phrases and get a list of search results, they usually visit the websites on the first page that used these keywords in their content. This leads to a higher rate of organic traffic, which search engines love to see. This will make the keywords even more targeted and likely to rank well for a long time. Also, it will lead to higher conversion rates. These people are ready to buy, so a website owner doesn’t need to do a lot of convincing.

So those are some of the main benefits that come from utilizing search engine optimization and SEO packages in particular. If someone really wants to be an expert in search engine optimization, he or she has to learn all they can about it. This enables him or her or to find ways to direct the much needed traffic to a website and increase that website’s conversion rate. SEO packages have a good reputation, and help the SEO to do their job and the business owner to get that much sought after return on investment.

via SEO Packages – Advantages Of SEO
by Admin